Privacy Policy

Last updated: 19 August 2026

1. About This Policy

This Privacy Policy explains how personal information is collected, used, shared, and protected in connection with Morocco Tours Agency.

Morocco tour operations are handled by:

Morocco Tours Agency S.A.R.L.
Ksar Hassi Labiad, Taous, Rissani, Morocco
RC: 16265
ICE: 003132485000018

Certain international deposit/payment activities are handled by:

Morocco Tours Agency LLC
30 N Gould St, Ste N
Sheridan, WY 82801
United States

Morocco Tours Agency S.A.R.L. principally processes information needed for enquiries, bookings, tour operations, accommodation, logistics, traveller requirements, and customer support.

Morocco Tours Agency LLC processes information needed for online deposits and related payment administration where it handles those transactions.

2. Information We Collect

Depending on interaction, we may collect:

Contact Information

• name;
• email;
• telephone;
• WhatsApp number;
• country.

Booking Information

• travel dates;
• selected tour;
• number of travellers;
• pickup location;
• accommodation;
• itinerary preferences;
• activities;
• other booking requirements.

Traveller Information

Where necessary:

• traveller names;
• children’s ages;
• nationality;
• information needed to arrange booked services.

Special Requirements

Where voluntarily supplied:

• dietary requirements;
• allergies;
• mobility requirements;
• accessibility needs;
• health-related information relevant to requested service.

Please provide only information reasonably necessary for trip.

Payment Information

We may process:

• payment amount;
• currency;
• payment method;
• transaction reference;
• payment status;
• invoice information;
• refund information.

Full payment-card details may be handled by relevant payment provider rather than stored directly by Morocco Tours Agency.

Communications

We may retain:

• website enquiries;
• emails;
• WhatsApp communications;
• booking correspondence;
• complaints;
• customer-support messages.

Website & Technical Information

Depending on website configuration, we may process:

• IP address;
• browser/device information;
• pages visited;
• referral information;
• cookie preferences;
• analytics data;
• advertising identifiers;
• security logs.

3. How Information Is Collected

Information may be collected through:

• moroccotoursagency.com;
• WordPress forms;
• email;
• Google Workspace/Gmail;
• WhatsApp;
• payment systems;
• direct communications;
• travel suppliers;
• analytics and advertising technologies.

4. Why We Use Information

Information may be used to:

• answer enquiries;
• create quotations;
• confirm bookings;
• arrange tours;
• arrange transport;
• reserve accommodation;
• coordinate drivers and guides;
• organise activities;
• collect and reconcile payments;
• issue receipts or payment documents;
• send pickup and itinerary details;
• process booking changes;
• manage cancellations and refunds;
• respond to emergencies;
• handle complaints;
• prevent fraud;
• maintain business and accounting records;
• protect website and systems;
• comply with applicable legal obligations;
• understand website performance;
• measure advertising performance;
• send marketing where legally permitted.

5. Grounds for Processing

Depending on purpose and applicable law, personal information may be processed because:

• customer requested steps toward a booking;
• processing is needed to provide confirmed services;
• processing is required by legal or financial obligations;
• processing supports legitimate operational, security, fraud-prevention, or customer-service purposes;
• customer has given consent where consent is required.

Where processing relies on consent, consent may be withdrawn for future processing.

6. International Deposit Processing

Where Morocco Tours Agency LLC collects an international deposit, information reasonably necessary to administer that transaction may be processed by the LLC.

This may include:

• customer name;
• contact information;
• booking reference;
• amount;
• currency;
• transaction information;
• refund information.

Information unrelated to payment should not be transferred to the US entity unless reasonably required for a legitimate booking or legal purpose.

7. Sharing with Travel Suppliers

Information necessary to provide confirmed booking may be shared with relevant:

• hotels;
• riads;
• desert camps;
• drivers;
• guides;
• restaurants;
• transport operators;
• activity providers.

Only information reasonably necessary for relevant service should be shared.

8. Other Service Providers

Information may also be processed by providers supporting business, including:

• website hosting;
• WordPress-related systems;
• Google Workspace/Gmail;
• payment providers;
• accounting services;
• analytics providers;
• advertising providers;
• technology/security providers;
• professional advisers.

Information may also be disclosed to competent authorities where required by law.

9. We Do Not Sell Personal Information

Morocco Tours Agency does not sell or rent customer personal information.

Sharing required to provide travel, payment, technology, professional, or legal services is not a sale of customer information.

10. Sensitive Information

Some voluntarily supplied information may be sensitive.

This may include health, allergies, disability, mobility, or religious dietary information.

Such information should be limited to what is reasonably needed for requested service and shared only with people or providers who need it for relevant purpose.

11. Information About Other Travellers

Lead traveller should have authority to provide information about other travellers included in booking.

Information about children should be supplied by parent, guardian, or appropriately authorised adult.

12. International Processing

Because travel operations occur in Morocco while certain deposits are handled through United States, some personal information may be processed across borders.

Technology or payment providers may also process data in other countries.

Cross-border processing will be handled subject to applicable legal requirements.

13. Google Analytics

Website uses Google Analytics to understand traffic and website usage.

Analytics information may include browser/device details, referral information, pages viewed, approximate location, and other usage information.

Where consent is legally required, analytics technologies should operate according to visitor’s cookie choices.

14. Google Ads & Meta Pixel

Website uses Google Ads tracking and Meta Pixel for advertising measurement and related marketing purposes.

These tools may help:

• measure advertising results;
• understand customer journeys;
• build or improve advertising audiences;
• improve campaigns.

Where consent is required, these technologies should operate only in accordance with visitor’s cookie preferences.

15. Cookies

Website uses cookies and similar technologies.

See Cookie Policy for details.

16. Photographs & Videos

Customer photographs and videos may be used for marketing only where formal permission has been obtained.

Photo consent is separate from booking.

Customer may contact Morocco Tours Agency regarding future use at contact@moroccotoursagency.com.

17. Marketing

Promotional messages will be sent only where permitted.

Where consent is required, marketing consent should remain separate from booking.

Customers may opt out using available unsubscribe method or by contacting Morocco Tours Agency.

Operational messages necessary for active booking may continue.

18. Children

Bookings must be made by responsible adult.

Information about children may be processed where necessary to arrange family booking, pricing, transport, accommodation, or relevant services.

19. Retention

Personal information is retained only for as long as reasonably necessary for purposes such as:

• enquiry handling;
• booking administration;
• tour delivery;
• accounting and financial records;
• customer service;
• complaints and disputes;
• fraud prevention;
• legal obligations.

Different types of records may require different retention periods.

Information no longer reasonably needed should be deleted, anonymised, or otherwise handled securely where appropriate.

20. Security

Morocco Tours Agency uses reasonable organisational and technical measures intended to protect personal information.

Measures may include:

• encrypted website connections;
• account access controls;
• passwords;
• limited staff access;
• software updates;
• backups;
• restricted supplier sharing.

No electronic storage or internet system can guarantee absolute security.

21. Privacy Rights

Depending on applicable law, individuals may have rights to:

• request information about personal data;
• request access;
• correct inaccurate information;
• object to certain processing;
• request deletion where applicable;
• withdraw consent where processing relies on consent;
• ask about recipients or purposes of processing.

Requests may be sent to:

contact@moroccotoursagency.com

Identity verification may be requested where reasonably necessary.

22. Privacy Complaints

Privacy concerns may be sent to contact@moroccotoursagency.com.

Nothing in this Policy prevents an individual from contacting a competent data-protection or regulatory authority where applicable.

23. Changes

This Privacy Policy may be updated where business practices, providers, technologies, or applicable requirements change.

Current revision date will appear at top.

24. Contact

Morocco Tours Agency S.A.R.L.
Ksar Hassi Labiad, Taous, Rissani, Morocco
RC: 16265
ICE: 003132485000018
Email: contact@moroccotoursagency.com
Phone / WhatsApp: +212 651 141 942

International deposit/payment administration:

Morocco Tours Agency LLC
30 N Gould St, Ste N
Sheridan, WY 82801
United States

Additional company information may be requested by email.